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  1. Market segmentation

    Author
    Frank, Ronald Edward 1933-
    Publisher
    E. Cliffs, N.j. : Prentice-hall, 1972
    Print
    City Campus 658.8/211 Available
    City Campus 658.8/211 Available

  2. Market segmentation : how to do it and how to profit from it

    Author
    McDonald, Malcolm
    Publisher
    Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], 2012.
    Print
    City Campus 658.802 MCDM Available
    Kuring-Gai Campus - Level 5 658.802 MCDM Available

  3. Market segmentation how to do it and how to profit from it

    Author
    McDonald, Malcolm
    Publisher
    Chichester : John Wiley & Sons, Ltd., 2012
    Web
    Online
    Available

  4. e-Reading : Lecture 5 - Market Segmentation, Targeting & Positioning

    UTS Subject
    BMKT001 Marketing Foundations
    UTS Lecturer
    Olga Gaga
    Author
    Elliott, G., Rundle-Thiele, S., Waller, D.
    Web
    Online
    Available

  5. Labour market segmentation in Malaysian services

    Author
    Khong, How Ling
    Publisher
    Singapore : NUS Press, c2010.
    Print
    City Campus 331.129 KHON Available

  6. Market segmentation : how to do it, how to profit from it

    Author
    McDonald, Malcolm
    Publisher
    Oxford : Goodfellow Publishers, c2010.
    Print
    City Campus 658.802 MCDO Available

  7. Market segmentation a vital component of hotel marketing

    Author
    Evans, Martin (Managing Director, The Tourism Business, UK)
    Publisher
    London : Henry Stewart Talks, 2009
    Video and DVD Web
    Online
    Available

  8. Market segmentation a fundamental concept of marketing

    Author
    McDonald, Malcolm 1938-
    Publisher
    London : Henry Stewart Talks, 2008
    Video and DVD Web
    Online
    Available

  9. e-Reading : Event preferences among arts patrons : implications for market segmentation and arts management

    UTS Subject
    27193 Event Marketing27734 Marketing For The Experience Industries
    UTS Lecturer
    Robert Harris
    Journal Title
    International Journal of Arts Management
    Author
    Clopton, S. W., Stoddard, J. E. & Dave, D.
    Web
    Online
    Available

  10. Lifestyle market segmentation

    Author
    Cahill, Dennis J
    Publisher
    New York : Haworth Press, c2006.
    Print
    City Campus 658.402 CAHI Available
    Kuring-Gai Campus - Level 5 658.402 CAHI Available

  11. Market segmentation : conceptual and methodological foundations

    Author
    Wedel, Michel
    Publisher
    Boston : Kluwer Academic, c2000.
    Print
    City Campus 658.802 WEDE (ED.2) Available

  12. A nonparametric approach to perceptions-based market segmentation : applications

    Author
    Buchta, Christian
    Publisher
    Wien ; New York : Springer, 2000.
    Print
    City Campus 658.802 BUCH Available

  13. A nonparametric approach to perceptions-based market segmentation : foundations

    Author
    Mazanec, Josef A
    Publisher
    Wien ; New York : Springer, c2000.
    Print
    City Campus 658.802 MAZA Available

  14. Market segmentation : conceptual and methodological foundations

    Author
    Wedel, Michel
    Publisher
    Boston : Kluwer Academic, c1998.
    Print
    City Campus 658.802 WEDE Available

  15. Attracting the older visitor : a market segmentation study

    Author
    Pui, Phin Chai
    Publisher
    Canberra, ACT : Bureau of Tourism Research, 1996.
    Print
    Kuring-Gai Campus - Level 3 338.479194 CHAI Available

  16. The market segmentation workbook : target marketing for marketing managers

    Author
    Dibb, Sally 1963-
    Publisher
    London ; New York : Routledge, 1995.
    Print
    Kuring-Gai Campus - Level 5 658.835 DIBB Available

  17. Market segmentation : a step by step guide to profitable new business

    Author
    Croft, Michael J 1958-
    Publisher
    New York, NY : Routledge, 1994.
    Print
    Kuring-Gai Campus - Level 5 658.84 CROF Available

  18. Market segmentation : using demographics, psychographics, and other niche marketing techniques to predict and model customer behavior

    Author
    Weinstein, Art
    Publisher
    Chicago, Ill : Probus Pub. Co., c1994
    Print
    City Campus 658.802/30 (1994) Available

  19. Market segmentation : a step-by-step approach to creating profitable market segments

    Author
    McDonald, Malcolm 1938-
    Publisher
    Basingstoke : Macmillan Business, 1995.
    Print
    Kuring-Gai Campus - Level 5 658.83 MCDO Available

  20. The persistence of labour market segmentation and segregation in Western Sydney

    Author
    Crawford, Lucie
    Publisher
    [Kingswood, N.S.W.] : University of Western Sydney, Nepean, Centre for Employment Relations, 1994
    Print
    City Campus 331.120994 CRAW Available

  21. Adolescent information acquisition, locus of control, lifestyle and substance abuse : a social market segmentation for health communication effectiveness

    Author
    Atkyns, Robert L
    Publisher
    Ann Arbor, Mich. : University Microfilms, 1993
    Print
    Kuring-Gai Campus 362.2917/ATKY/6 Available

  22. Lifestyle market segmentation

    Author
    Michman, Ronald D
    Publisher
    New York : Praeger, c1991
    Print
    City Campus 658.8343/200 Available
    City Campus 658.8343/20 Available
    Kuring-Gai Campus - Level 5 658.8343/MICH/20 Available

  23. A joint test of market segmentation and the mean variance efficiency of an Australian value weighted market portfolio

    Author
    Wood, Justin 1953-
    Publisher
    Kensington, N.S.W : University of New South Wales, Australian Graduate School of Management, 1990
    Print
    City Campus 332.63222 WOOD Available

  24. Japanese Tourism in Australia : market segmentation : a key to new opportunities

    Additional Title
    Market segmentation : a key to new opportunities
    Journal Title
    Japanese Tourism in Australia :
    Publisher
    [Canberra : The Bureau], 1992-
    Print
    City Campus 338.479194 JAPA (1990) Available
    Kuring-Gai Campus - Level 3 338.479194 JAPA 78 (1990) Available
    Kuring-Gai Campus - Level 3 338.479194 JAPA 78 (1990) Available
    Kuring-Gai Campus - Level 3 338.479194 JAPA 78 [2] Available

  25. Market segmentation : using demographics, psychographics, and other segmentation techniques to uncover and exploit new markets

    Author
    Weinstein, Art
    Publisher
    Chicago, Ill : Probus Pub. Co., c1987
    Print
    City Campus 658.802/30 Available

  26. Market segmentation : an overview of alternative bases for segmentation

    Author
    Rossiter, John R
    Publisher
    Broadway, N.S.W. : Faculty of Business, New South Wales Institute of Technology, 1985
    Print
    City Campus 658.834 ROSS Available
    City Campus 658.834/98 Available

  27. The customer connection : travel '84 : general report on market segmentation

    Publisher
    [S.l.] : [s.n.], 1984
    Print
    Kuring-Gai Campus - Level 3 338.479194/CUST Available

  28. The Dynamics of labour market segmentation

    Publisher
    London ; New York : Academic Press, 1981
    Print
    Kuring-Gai Campus - Level 3 331.12/WILK Available

  29. Readings in market segmentation

    Publisher
    Chicago, Ill. : American Marketing Association, c1980
    Print
    City Campus 658.83/188 Available
    City Campus 658.83/188 Available

  30. Theories of labour market segmentation : a critique

    Author
    Loveridge, R
    Publisher
    The Hague : Martinus Nijhoff, 1979
    Print
    Kuring-Gai Campus - Level 3 331.12/LOVE Available

  31. Labor market segmentation : [papers...

    Publisher
    Lexington, Mass. : D.C. Heath, [1975]
    Print
    City Campus 331.10973 EDWA Available
    Kuring-Gai Campus - Level 3 331.10973/CONF Available

  32. Market segmentation by consumer perception

    Author
    Gonzalez-arce, Jorge F
    Publisher
    East Lansing, Mich. : Division of Research, Graduate School of Business Administration, 1975
    Print
    City Campus 658.83/148 Available

  33. Family life cycle as a basis for market segmentation

    Author
    Hetzel, Christopher Eaton
    Publisher
    Pennsylvania : University of Pennsylvania, 1973
    Print
    City Campus 658.8/389 Available

  34. An empirical investigation of the relationships among market aggregation, market segmentation, and purchase behavior

    Author
    Flaschner, Alan B
    Publisher
    Ann Arbor, Mich. : University Microfilms, 1971
    Print
    City Campus 658.834/19 Available

  35. The application of social class in market segmentation

    Author
    Carman, James M
    Publisher
    Berkeley : Institute of Business and Economic Research, 1965
    Print
    City Campus 301.44 CARM Available

  36. International labour market and social policy analysis : essays on segmentation, cross national variation and European Union regulation

    Author
    Toft, Christian
    Publisher
    Kassel : Kassel University Press, 2004.
    Print
    City Campus 331.12094 TOFT Available

  37. An Attitudinal segmentation of the Australian domestic holiday market : 1991 : a report

    Publisher
    [Canberra, ACT] : Bureau of Tourism Research, c1991
    Print
    Kuring-Gai Campus - Level 3 336.479194/ATTI/63 Available

  38. e-Reading : Target markets : segmentation and evaluation (Ch. 5...

    UTS Subject
    27193 Event Marketing27734 Marketing For The Experience Industries
    UTS Lecturer
    Robert Harris
    Book Title
    Marketing : Core Concepts and Applications
    Author
    Pride, W.M. et al.
    Publisher
    Milton, Qld. : John Wiley, 2007
    Web
    Online
    Available

  39. Segmentation marketing : new methods for capturing business markets

    Author
    Berrigan, John
    Publisher
    New York : HarperBusiness, 1992
    Print
    City Campus 658.8343/23 Available

  40. The growth drivers : the definitive guide to transforming marketing capabilities

    Author
    Bird, Andy
    Publisher
    Chichester : Wiley, 2012.
    Print
    City Campus 658.802 BIRD Available
    Kuring-Gai Campus - Level 5 658.802 BIRD Available

  41. Mergers and acquisitions strategy for consolidations : roll up, roll out, and innovate for superior growth and returns

    Author
    Hoffmann, Norman
    Publisher
    New York : McGraw-Hill, c2012.
    Print
    City Campus 658.162 HOFF Available

  42. Precision marketing : maximizing revenue through relevance

    Author
    Zoratti, Sandra
    Publisher
    London ; Philadelphia : Kogan Page, 2012.
    Print
    Kuring-Gai Campus - Level 5 658.802 ZORA Available
    City Campus 658.802 ZORA Due 21-06-2013

  43. The growth drivers the definitive guide to building marketing capabilities

    Author
    Bird, Andy
    Publisher
    Hoboken, N.J. : Wiley, 2012
    Web
    Online
    Available

  44. Pricing segmentation and analytics

    Author
    Bodea, Tudor
    Publisher
    New York, NY : Business Expert Press, 2012.
    Print
    Kuring-Gai Campus - Level 5 658.816 BODE Available
    City Campus 658.816 BODE Due 31-05-2013

  45. Profit, the role of world class strategic marketing planning

    Author
    McDonald, Malcolm
    Publisher
    London : Henry Stewart Talks, 2012
    Video and DVD Web
    Online
    Available

  46. Positioning for architecture and design firms

    Author
    Reigle, Jack
    Publisher
    Hoboken, N.J. : John Wiley & Sons, c2011.
    Print
    City Campus - Level 5 720.68 REIG Available

  47. Curation nation : how to profit in the new world of user generated content

    Author
    Rosenbaum, Steven C
    Publisher
    New York : McGraw-Hill, 2011.
    Print
    City Campus 384.33 ROSE Available

  48. Categories in markets : origins and evolution

    Publisher
    Bingley [England] : Emerald Group, 2010.
    Print
    City Campus 658.802 CATE Available

  49. Categories in markets origins and evolution

    Publisher
    Bingley, U.K. : Emerald, 2010
    Print Web
    Online
    Available

  50. Options for segmenting the mature consumer

    Author
    Robson, Sarah (Research and Planning Director, Millennium, UK)
    Publisher
    London : Henry Stewart Talks, 2009
    Video and DVD Web
    Online
    Available