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Additional Title: Advertising & marketing knowledgeAdvertising and marketing knowledgeWARC - World Advertising Research CenterWARC advertising & marketing knowledgeWARC.com databaseWorld Advertising Research Center advertising and marketing knowledge[Advertising and marketing knowledge]
Journal Title: Warc.com
Continues: Market research abstracts
Publisher: Oxfordshire, U.K. : World Advertising Research Center.
Subject: Advertising -- DatabasesMarketing -- DatabasesMarketing research -- Databases
Format: Web

Connect to online source
Electronic resource

Description: Online database
Corporate Author: World Advertising Research Center.
Notes: Title from homepage; part-title from user guide page (viewed 21 August 2001)WARC is a database providing access to advertising and marketing information from various sources. The searchable sources include organisations of various countries, monographs, conference papers, abstracts (including 'Market research abstracts') and the full-text of various journals, including the International journal of market research, the Journal of advertising research, the International journal of advertising, Admap, the Journal of advertising history and Market leader.

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