| Connect to online source | |
|---|---|
| EBSCOhost Business Source Complete | 01 Jan 1974 - 22 May 2012 |
| EBSCOhost Communication & Mass Media Complete | 01 Jan 1974 - 22 May 2012 |
| JSTOR | 01 Jan 1974 - 31 Dec 2006 |
| The Journal of consumer research – View online issues at the Publisher's | 01 Jun. 1997- - present |