- x, 184 p. : ill. ; 26 cm.
- Additional Authors
- Bennett, Roger,Kerrigan, Finola.O'Reilly, Daragh.
- Includes bibliographical references and index.Machine generated contents note: 1.̀Don't forget to say thank you': The effect of an acknowledgement on donor relationships / Adrian Sargeant -- 2.The emotional dimension of organisational work when cultural sponsorship relationships are dissolved / Keith Blois -- 3.Persuading young consumers to make healthy nutritional decisions / Lynne Eagle -- 4.Dangling conversations: Web-forum use by a symphony orchestra's audience members / Terry O'Sullivan -- 5.The symbolic consumption of music / Sarah Todd -- 6.A journey to the authentic: Museum visitors and their negotiation of the inauthentic / Maree Thyne -- 7.̀Where do you want to go today?' An analysis of family group decisions to visit museums / John Tribe -- 8.Involvement, Tate, and me / Kate Armstrong -- 9.Discovering Èxperience-ables': Socially including visually impaired people in art museums / Dirk vom Lehn.Reproduction of Journal of marketing management, v. 26, issues 7-8.