Library Retrieval System
- xvi, 180 p. : ill. ; 25 cm.
- Foreword: Industrial Myths -- Pt. 1. Framing the Issues. 1. The Avalanche of Change. 2. When to Play by the Rules, When to Change the Game -- Pt. 2. The Fundamental Kinds of Change. 3. Change from Above: Union Carbide and Reactive Strategies. 4. Change by Strategy: ARCO and New Product Development. 5. Changing Business As Usual: An Examination of Leading Options. 6. Cascading Change: AT&T and the Role of Strategic Alliances. 7. Enabling Change: Warner-Lambert and the Risks of Radical Innovation --Pt. 3. The Future of Corporate Environmental Strategy. 8. In Nature We Trust -- 9. Epilogue: Measuring Environmental Excellence -- Appendix A. New Directions in Corporate Environmental Strategy: A Survey of Leading Experts -- Appendix B. Executive Education in Environmental Management and Strategy.Includes bibliographical references and index.