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- 1 DVD (52 min.) : sd., col. ; 4 3/4 in.
- Additional Authors
- Forgues, Joanne.Garnaud, Emmanuelle.Hamelin, Christiane.Hillel, John.Pelletier, Michel.
- "INBRA/D"--Spine.Credits: Written by Emmanuelle Garnaud ; directed by Michel Pelletier ; produced by Joanne Forgues [and] Christine HamelinDistributed by: Bendigo, Vic. : Video Education Australasia.Summary: Asks what a brand is - is it a product, a company, an advertising campaign, a myth? Examines the concept of branding, its history, its impact on houth, and the convergence of brands and culture. Includes commentary by Saatchi & Saatchi Worldwides's Kevin Rkoberts, Chanel's Jacques Hellelu, and anti-corporate crusader Naomi Klein. Looks at various brands, including Coke, Nike, Chanel, Apple, and Benetton.Teacher notes written by John Hillel.