"An idea-fueled book that explores the rise of new economic models based on shared resources and collective consumption--and the first articulation of a major socioeconomic phenomenon"--Contents: Pt. 1: Context. Enough is enough ; All-consuming ; From Generation Me to Generation We --Pt. 2: Groundswell. The rise of collaborative consumption ; Better than ownership ; What goes around comes around ; We are all in this together -- Pt. 3: Implications. Collaborative design ; Community is the brand ; The evolution of collaborative consumption.Describes a shift from 20th century hyper-consumption to a 21st century age of "collaborative consumption" in which traditional sharing, bartering, lending, trading, renting, gifting, and swapping are adopted and redefined through technology and peer communities.Includes bibliographical references and index.