- 192 pages : color illustrations ; 24 cm
- Contents: Preface. Personal style: pro and con -- Introduction. Have fun ... play -- No. 1. A glossary. Know the styles you're playing with -- No. 2. Playing with old--new--style -- No. 3. Playing with visual voice -- No. 4. Playing with attitude -- No. 5. Playing with simplicity + complexity -- No. 6. Playing with symbolic type.Summary: 50 exercises ranging from making posters to maps to three-dimensional art objects all geared towards helping design and illustration students develop their own personal style. Each exercise includes examples to inspire and encourage experimentation.