- x, 260 pages :illustrations ; 23 cm.
- Contents: 1. Listen first, and never stop listening -- 2. Way beyond 'women 25-54': define your target audience better than ever -- 3. Think- and act- like your consumer -- 4. Invite your customers to be your first fans -- 5. Engage; create true dialogue with, and between, your customers -- 6. Respond quickly to all bad comments -- 7. Respond to the good comments, too -- 8. Be authentic -- 9. Be honest and transparent -- 10. Should you ask a lot of questions? -- 11. Provide value (yes, for free!) -- 12. Share stories (they're social currency!) -- 13. Inspire your customers to share stories -- 14. Integrate social media into the entire customer experience -- 15. Use social network ads for greater impact -- 16. Admit when you screw up, then leverage your mistakes -- 17. Consistently deliver excitement, surprise and delight -- 18. Don't sell! Just make it easy and compelling for customers to buy -- Conclusion: Just be likeable.Formerly CIP.Includes bibliographical references and index.Summary: Real friends communicate with honesty, listen closely, and aren't afraid to admit when they're wrong. If you want to succeed in social media, you have to behave the same way. "Likeable Social Media" provides 18 strategies for creating an authentic "brand personality" through Facebook and other social media platform. Social-media marketing guru Dave Kerpen reveals the secrets to building a brand's popularity by being authentic, engaging, and transparent on Facebook and other social media sites. You'll learn the same methods he has used to successfully redefine the brands of a number of large companies, including 1-800-FLOWERS and Cumberland Farms. Complete with serious strategies communicated with wit and humor, "Likeable Social Media" is the definitive source for using social media to win new customers, gather valuable feedback, and increase the bottom line.