Editor in chief: Patrick Pierazzoli ; authors: foreword, Eckhart Nickel, the essays: Peter Glaser, the story: Heike Blümner, captions: Wäis Kiani ; translation: Marlena Klöpper.Includes index.Summary: "The Marc O'Polo success story started in 1967 with two Swedes, an American, a strawberry on an advertising poster, and an O'. When Rolf Lind, Göte Huss, and Jerry O. Sheets started Marc O'Polo 50 years ago, they wanted to conquer the fashion world with natural fabrics and products that came from Asia to Europe. While the fashion industry was still very big on synthetic fabrics in the 1960s, the three co-founders laid the foundation for an emphasis on the natural materials that shape the brand to this day, not letting anything derail their philosophy. And success proved them right, especially under the leadership of today's owner Werner Böck, their friend, business partner, and loyal companion from the very first days on. In 50 Years of Marc O'Polo, The Book, witness the exciting milestones of Marc O'Polo's 50-year history, the fashion, creativity, and lifestyle, and discover how the brand became one of the most successful and recognized fashion houses in Germany"--Publisher's description.