- xviii, 547 pages : illustrations, map ; 25 cm
- Contents: Why music? -- The new industry -- Recording -- The release -- Building a fanbase one fan at a time -- Playing live -- Booking and promotion -- Touring -- How to make real money playing colleges -- Sponsorships and investments -- How to master the Internet -- The new Asking Economy : the difference between asking and begging -- How to get all the royalties you never knew existed (and other business things you need to know) -- How to get music placed in film and television -- Bump everyone else off the cover -- OutroIncludes index.Summary: POPULAR MUSIC, EASY LISTENING. Forget everything you think you know about the odds of "making it" in the music industry. Today, odds mean nothing and success is not about lucky breaks. It's about conquering social media, mastering the art of merchandising and simply working harder and being smarter than everyone else. We are living in the midst of an industry renaissance, one that has left the record companies desperately struggling to maintain their prominence, as a subculture of dedicated, DIY (do-it-yourself) musicians have taken over. These days talent is a given and success has to be earned. In 2008, Ari Herstand boldly turned in his green Starbucks apron to his manager, determined to make a living off his craft as a singer/songwriter. Almost a decade later, he has become a founding member of the new DIY movement and a self-sustaining musician, all without the help of a major label.