- xvii, 254 pages : illustrations (chiefly color), portraits ; 23 cm
- Corporate Author
- Bard Graduate Center Gallery.
- "Published in conjunction with the exhibition Jan Tschichold and the New Typography: Graphic Design Between the World Wars held at Bard Graduate Center Gallery in New York City from February 14 through July 7, 2019"--Title page verso.Contents: Introduction: Jan Tschichold and the "Museum" of Graphic Design -- Chapter 1: Jan Tschichold: Typographer, Designer, Theorist -- Chapter 2: The New Typography, 1923-33: Theory and Practice -- Chapter 3: The Final Years: The Fall and Rise of the New Typography -- Primary Texts on the New Typography -- A Note on the Jan Tschichold Collection in the Museum of Modern ArtIncludes bibliographical references and indexSummary: Richly illustrated with images from Jan Tschichold's little-known private collection of design ephemera, this important book explores a legendary figure in the history of modern graphic design through the artists, ideas, and texts from the Bauhaus that most influenced him. Tschichold (1902-1974), a prolific designer, writer, and theorist, stood at the forefront of a revolution in visual culture that made printed material more elemental and dynamic. His designs were applied to everyday graphics, from billboard advertisements and business cards to book jackets and invoices. This handsome volume offers a new understanding of Tschichold's work, and of the underlying theories of the artistic movement he helped to form, by analyzing his collections: illustrations, advertisements, magazines, and books by well-known figures, such as Kurt Schwitters, El Lissitzky, Aleksandr Rodchenko, and Laszlo Moholy-Nagy, and lesser-known artist-designers, including Willi Baumeister, Max Burchartz, Walter Dexel, and Piet Zwart. This book also charts the development of the New Typography, a broad-based movement across Central Europe that included "The Ring," a group formed by Schwitters in 1927. Tschichold played a crucial role in defining this movement, documenting the theory and practice in his most influential book, The New Typography (1928), still regarded as a seminal text of graphic design.00Exhibition: Bard Graduate Center, New York, USA (Feb - June 2019).