- xix, 387 pages : illustrations ; 27 cm
- Additional Authors
- Burton, Rick,Horrow, Richard B.,
- "This book is a collection of writings from sport business professionals. Each of the 28 chapters tackles an essential topic that any person who wants to be a force in sport business will face early and often in his or her career"--Includes bibliographical references and index.Mastering the craft of sport business / Rick Horrow -- Essential lessons for the sport business professional / Larry Lucchino -- Fostering meaningful business relationships / Lyn St. James -- Advocating a consistent process and vision / Stephen M. Ross -- Filling an industry need / Bob Kain -- Building a championship brand / Tom Ricketts -- A mindset of authenticity: the first step in a successful sport business venture / Jack Nicklaus -- Handling crises calmly and capably / Gary Bettman -- Building a brand that reflects your core values / Don Garber -- Harnessing modern media strategies / Mark Lazarus -- Changing technologies, changing consumption / Ted Leonsis and Zach Leonsis -- Using analytics and social media effectively / Shawn Spieth and Kyle Nelson -- Translating technology into new markets / Peter Moore -- Developing business deals with your core values / Robin Harris -- The arc of the deal / by Donald Dell -- Working toward consensus / Jerry Colangelo -- The importance of marketing in deal-making / Rick Burton -- Operating successfully in the public and private domains / Ronald J. Norick -- Mastering licensing strategies / Joseph R. Castiglione, Jr -- Securing strategic sponsorships: the sponsor's view / Tony Ponturo -- Securing strategic sponsorships: the rights holder's view / Stephen Jones -- Adopting a framework for leadership lessons / Paul Tagliabue -- Operationalizing philosophy and values while building a culture of integrity and excellence / Deborah A. Yow -- Championing diversity, equality, and inclusion in the workplace / Judy Sweet -- Leadership lessons learned the hard way / Kevin Warren -- Cultivating a winning edge / Don Shula -- Sustaining excellence / Bryan Trubey -- Forging a leader's legacy / Brian Z. France.