Beauty is only one factor when it comes to designing "good" interfaces. More importantly, a good UI has to achieve the user's goals and the goals of the business. These short lessons tell you how to help and persuade the user to do the most effective thing. What you'll learn-and how you can apply it Visual design principles help you direct the user's attention to the right place by using color, alignment, contrast and patterns. When you combine those principles into full layouts, you must understand how a user's eyes move around a page, and use that information to help them scan the page for important content. This lesson is for you because... Users will think your layout is more beautiful and more enjoyable if you take the time to design it more effectively. And every good designer wants that. Prerequisites No experience necessary Interest in designing products Materials or downloads needed None This Lesson is taken from UX for Beginners by Joel Marsh.