This Element is an excerpt from The ETF Trend Following Playbook: Profiting from Trends in Bull or Bear Markets with Exchange Traded Funds (ISBN: 9780137029013) by Tom Lydon. Available in print and digital formats. Understanding today's bond market-and using it to increase your returns while managing your risk. Often, investors tend to dismiss the bond market as something for "conservative" investors nearing retirement. But recently, it has been getting far more attention as allocations shift from equities and from alternative investments. Indeed, from a risk/return basis, many parts of the bond market look very appealing compared to almost any asset class.